Entrepreneur, if you want to start a business, you know how to make or you like fashion, we tell you that there is an emerging trend in the world of distribution and fashion. In addition, the retail sector has always generated good profitability, since people look for what to dress and look good with. This business idea is focused on casual clothing, sneakers, polo shirts, t-shirts, divers, etc., a growing sector. Here are tips for getting started with urban fashion.
Business Plan
This is the first step in starting your business. A Business Plan will serve as a guide to know what products you are going to offer, know the target audience, differentiation from the competition, location, budget, financing, marketing, staff, furniture and most importantly, meet future customers, being them the basis for your growth. It should also detail your expenses, in order to help you better establish your rates and ensure that your business is going to be profitable.
Deal
If you are in the world of clothing, you can choose to make your garments yourself or you can also search for suppliers and sell through the Internet, social networks and marketplaces. One of the successes of streetwear is that it has remained true to its origins. These items are always in fashion and survive the traditional cycles of the industry, thanks to their versatility. The factors that are considered most important are quality, product design and brand heritage.
Customers
Urban clothing has opened a new market niche for very young consumers, most of them under 25 years of age. Consumers of this type of urban clothing compete on social networks to see who is the first to purchase items, which are only available for a limited time, buying them directly from the brand, either online or in a physical store. Precisely, that these garments are only on sale for a certain time is creating a close link between brands and consumers.
Social Media
The democratization of influence is a key factor in this market for urban clothing and, therefore, social networks. Currently, Instagram has become the dominant channel, according to a study 96% of consumers use it to collect information about this type of clothing.
Strategies
While exclusivity in the luxury sector is basically given by premium prices, in urban clothing the determining factor is the scarcity of the product. To succeed in this market, you must understand and know how to manage the dynamics of a limited provision of articles, from the moment they are placed on the market. In the clothing business, it is common to see launches in which consumers queue at the door of the store of their favorite brand to enter in groups and with a limited purchase time and number of items.
Affordable and Versatile Designs
If the scarcity of the product is what gives urban fashion a plus, being economically affordable is what has transformed this niche into a multibillion dollar industry. Consumers are young and have limited spending capacity. Another key element is the versatility of this type of garment. In today’s world, hooded sneakers, t-shirts or shirts can be used in many situations.
Connect Online and Offline
What consumers value most is when the brand offers them a connected experience between its digital and physical channels. They want to enjoy the experience and nervousness of waiting at the store entrance at each launch, but they find out all about their favorite clothing in the online world.
Marketing
- Use social networks, but especially Instagram. Share photos and videos of your clothes.
- Make promotions, with this you will attract more customers.
You already know, take these tips into account to succeed in the urban fashion market.
